This tips work with a little publicity of Orange – How color theory can make your marketing more effective

If you are planning an advertising campaign or marketing of color is sure to play a key role in the success of your business. After all, is just the first thing you'll notice * Consumers, which makes the color of your best – and only sometimes – the chance to get a message.

Using color in most marketing design and advertising is dictated by certain obvious requirements, the need to consider a specific brand, as well as attempts to communicate a mood dictated by the product itself.

Company branding is quite simple – dictated by specific colors and logos Other features will be included in at least one part design. It is the choice of colors for the transport of the personality "of a product is often much harder to find.

Sometimes the decision is partly intuitive – most people, even at a very fundamental bright, saturated colors send a different kind of mood or neutral gray brown. experienced designers, of course, go further, selection and implementation of the colors on the basis of their effectiveness in the overall design. In this case, the guidelines of the traditional color theory are often involved as a kind of balancing act to ensure that all parties work together well and the type of dyes used.

But if certain colors are right in fact more than others?

We are about to embark on an exploration of color not only related with its use in development, but rather, the psychological and physical, it can have on a viewer.

A large, sometimes controversial and commitment, and first will need to get some things straight. Although people often speak of a psychology of color, in fact Most psychologists find fault accuracy of this term. This is due to the importance given to different colors is not universal and unchanging – in many ways the opposite: different cultures often associated the same color with very different emotions and ideas .*

However, the colors and fabrics underlying sociological and historical connotation, certainly not to produce answers specific contexts – emotions, associations and even the physical effects that can help advertisers in their search for ever more precise.

And if this all sounds a bit corny, at least, the idea that color can actively influence consumers should not be ignored completely. So let's take a look at what colors seem to say.

Red

Red, it seems more dynamic and vibrant colors, a good place to start. Especially since studies have shown that babies are colored first recognize, and continues to use most of the people in childhood and adult life.

In a purely symbolic level, color fire and blood, an association that is common to all cultures and therefore extremely powerful. Less precisely, it is a color that seems to be associated with energy war, danger and power, not to mention the passion, desire and love.

If what does this mean for marketing?

For starters, some of these associations are so deeply rooted that it would be a good idea to use a color other than red color to represent some of the United States. Try to show extreme emotions, such as violence or passion in shades of blue and will have problems.

In addition, it is shown that, in its brilliant variations (tomato, pillar box), red actually causes a physical response by increasing respiratory rate and pressure of pressure.

For this reason, its use in the "hypothesis public appeal "as a statement or erotic (or lips nails, for example), literally, the heart beat faster – and exceptionally also be considered as run by men and women.

That red "physiological effect" occurs simply because of their employment, or because the color itself it somehow causes a response, or if in fact this effect is based on a combination of both, is not necessarily something that matters here. What is important is the red, as almost all other colors, has a measurable influence on the consumer.

Learn more about the effect 'red'

Apart from any physical reaction, it can cause, the association with the Red force, and therefore power, is very dominant. Note all details in our daily lives to support this idea: red icons on the switches to indicate "on" state, the plastic coating of "living" son, the little red light that tells of a working appliance.

What makes an ideal red to provide fast-moving action or products excessive force – that could fall into this category of computer games, books and action movies and adventure.

This association with deep strength, along with the fact that increases the metabolic rate, red is also a good candidate for a product that aims to disseminate the idea of improvement, speed or physical change. Only a few of many possible examples include everything related to sports or speed (think red sports cars), energy drinks, guides, self-help, or batteries. Even the "early action" or "strong" in the drugs can support your position with at least a hint of red.

Perhaps because all that heavy breathing, red also increases the appetite, making it an excellent choice for food advertising (People argued that Chinese restaurants often use red color schemes for this reason, but there is some truth in it – red turns out to be a very popular and "opportunity" color Chinese culture).

However, if guests attractive dining room is some good heart that aim to make the environment a while red is a good way to get your stomach growling.

Pink

Although this is the red rose has some qualities of his older brother Aggressive. In fact, although it is generally perceived as a warm and optimistic, rather, is, of course, often associated with femininity and passivity, even. A cliche, perhaps, but reputation of the force reduction was again demonstrated with a real basis.

Known, a bubblegum pink shade used in certain cells male prison was found unexpectedly calm aggressive inmates. The investigation confirmed that Rose has significant soothing qualities – although the study later revealed that after a while, these effects were reversed significantly as the prisoners became more agitated and aggressive than before. (Surprised? Try living in a bubble-gum pink).

However, the fact that the rose causes at least a temporary sense of calm, is a powerful factor in color-coordinated advertising. His calm, relaxation and general qualities evoke comfort and softness have long been a favorite of items such as toilet paper, cotton and soft skin "of toiletries, including baby lotion.

This association could be further considered as background or accent colors of the items where comfort is essential, such as beds, sofas and carpets. Apply with caution, however – its close relationship with femininity, everything "too pink" is likely to be rejected by men.

There is another area where Rose has an interesting effect, however – and one that is much less likely to alienate men. It is well known that high concentration of color in food lead consumers to believe they are more flavorful, or identify a flavor that is not effectively .* And the rose is a particularly effective way to suggest softness.

This may be due to the fact that is often used as a colorant in sweet, but in any case, the association is powerful enough to significantly increase sugariness received food or even the depth of flavor. asparagus pink trim or add strength to the vanilla ice cream, pink and marshmallows are often regarded as softer than white (they are not).

Even in these times of health awareness sweet sugary foods have lost much of its popularity, the marketing of certain products is likely to continue to enjoy a little action Pink is the welfare of desserts, ice cream, milkshakes and artificial sweeteners course. It is also a color that can be used to make sugar-free foods seem more attractive to healthy children – as a mom and dad are able to see through their own scheme.

Green

Presents naturally as a sign of plant growth and renewal, Green is one of those colors that are generally considered positive, fresh and fertile. It is also a color that, once again, produces important physical effects. This is the best color for the eye to absorb and therefore one of the most relaxing, induces feelings of calm and rest, and can even improve vision. In short, a very positive effect on color.

This emphasis on nature, freshness and renewal mean is commonly used to focus on cleaning, regeneration of the aspects of household items such as bleach, detergents, air fresheners. But if you notes a certain irony in this field, although identified as the green course has constantly evolved into the symbol of all that is the environment. This is not a label that applies to cleaning products.

Widely accepted "green" in its current meaning is actually a fairly recent phenomenon, * but with greater emphasis on environmental issues is very powerful and only gain power. So much so, in fact, that real care must be taken now that the use of green to suggest not a product is all natural, organic additives, or if it is not. Consistency in advertising – or the notion that what is implied about a product should be supported by its reality – is one of the most essential aspects of marketing. Get this wrong, and there is no forgiveness for consumption.

However, despite the necessary precautions in green advertising, existing partnerships have also led to opportunities for better targeting. Healthy, healthy diet is likely that are quickly identified as such by the predominant use of green, and even applies to the products or services related to any type of healing, spirituality, personal growth or yoga, weight loss programs, alternative medicine.

different shades of green, different meanings

Green is a color symbolic complex, and in particular to transmit messages subtly different tones. dark green – the color of bank notes and bills conventional – has long had an association with the finances. The further implication of growth and fertility is a good choice for promoting green of many financial products including savings plans, pension and insurance schemes.

Lime Green, who has become a popular color trend in the years 90, there was a particularly dynamic freshness due to its close relationship with the bright yellow. As such they are excellent color expression for induction, fresh and healthy energy, such as juices, tonics, vitamin supplements and energy drinks.

Finally, an association with more modern green stems its use in circulation systems in the sense of 'go'. This link with the movement, forward and vegetables are a potentially good option for all matters related to transportation: transport, Network Rail, buses. And for online advertising, try to use green for buttons or links that you want in particular as you click – is practically inviting the user to go ahead and do it.

Blue

Blue is by far the most popular color the world. And as someone who, like green, occurs in nature – the color of the sky and the sea water – no wonder it is so well loved. With a universal and comprehensive partnerships attractive, blue is an important asset for any theory of color.

Unlike most of the hot colors, resulting in impulsive, passionate responses, blue is a color that the brain is often associated with clear thinking and intelligence. For good reason, too, that its use in offices and workplaces have been shown to increase dramatically the productivity and wellbeing. Perhaps more surprisingly, other studies indicate that the blue, you can even improve the physical abilities – lifters weight generally better results in a blue frame. However, it is probably a secondary effect on its ability to sharpen concentration.

This partnership with clear thinking and precision, blue make a good choice for everything that refers to a high degree of complexity of manufacture, such as computer products, products electronics and high technology in general. dark blue further highlight this association, and its spread among the men of appeal providing perfect opening high-end, high-precision components with an emphasis male – luxury cars, sewing items custom luxury toiletries.

In this context, it is not surprising either that the real appears blue as a favorite in the corporate world. His stake in the company and the reason to continue to make an effective choice the mark for many people, despite its white-collar associations may also suggest nasal congestion and conservatism.

In its light and bright colors, Blue loses much of its aloofness and cold take more happy, bubbly and spontaneous harmonics. Looks pure and natural as the blues convey a sense of cleanliness and freshness and are often used for cleaning products, detergents, deodorants and toothpastes.

Brilliant Blue is also an obvious choice for the type of vacation. , Reminiscent of a cloudless sky and inviting pools or the sea but also gives a tantalizing taste of tranquility and relaxation to decrease metabolism and the production feelings of calm and wellbeing. Message well, and a blue that is an equally effective for spas, salons and other services into deep relaxation or therapy is a point Key sales.

In fact, blue is as flexible and highly prized color is almost impossible to misuse – with one important exception.

Food, especially meat, dairy products and staples such as pasta or rice, I really do not have any association with blue. For starters, this decrease in metabolism without certainly reduce appetite, but this does not explain the fact that the combo of blue food / Even May induce nausea. (Try to add a little color pasta, white sauce, or even better, flesh white meat like pork or chicken. See how far before pushing the plate on the side).

It has been suggested that instinctively associate the color with something that is rotten and unfit for consumption, but in any case, this is not a good option for the marketing of ready meals. And if you you do not miss your next dinner, bring out the blue plates. There will be many requests for a second service.

Yellow

The Yellow is very dynamic, energetic and fun – is the color of the sun, the flame and the fire and is closely associated with warmth, happiness and positive energy to create these states. Produces bodily responses that are perfectly in line with this reading, too, a feeling being instant a significant boost to activity mental.

For this reason, it is a color that communicates effectively with products of nature in relation to the vitality and encouragement, like energy drinks, sports equipment, supplements, vitamins or medications. And being perfect color is also an excellent choice for the promotion of leisure activities for groups clubs and social networks.

Visually, the yellow has a strong impact that is hard to ignore, as reflected in their use in products such as sticky notes and pen ink. As demonstrated acute care, too (back to the notes and highlight!), It is useful to consider further light yellow large amounts of text, including the copy that requires special attention, such as tutorials, instructions or rules and regulations.

Yellow requires care number, however. jaundice very mild can often seem boring, especially the screen, while the bright colors tend to become unbearable.

The effect is a bright yellow and its irritating qualities can quickly put people on edge. Yellow rooms make babies cry more, and cause and heated discussions. And finally, Although it is a color that can be used for most products in the market for women – From the dish gloves to expensive perfumes – men are much less likely to appreciate their use expensive or luxury items.

White

Pristine and pure, white means proper cleanup, spiritual health, and Of course, the purity in most cultures. It is considered a non-color that nothing has been added, making it an ideal choice for products that want to increase their status pure goodness of the UN-altered: low-cost items, low fat, low sugar or food with no additives, pure juice products, skin care.

White is also the classic "clean" color, provide the easiest way to add a feeling of space to print or display purified graphics. However, his association with the cleanliness and hygiene (clear white ground is so commonly used in hospitals, for example) gives a certain clinical quality that can deprive a marketing message of warmth or even context. For this reason, it is better with an accent of color to combine best of both worlds – the visual clarity and white the emotional resonance of a note carefully chosen.

Note also that on the screen, the combination of white light filled with black text is fairly hard on the eye. Try to choose a color copy of large quantities (yellow is often a good option, as mentioned above) or change the color of the text itself.

Black

While in Western culture the color black is definitely more negative connotations language (black magic, black market), is also positively associated with power, prestige and exclusivity (Black Tie Event, credit card, black, black Mercedes).

A message a little confusing, but in general, black can be used very effectively to designate the cool sophistication and a strong sense of extreme luxury or expense.

Pair this with the fact that visually is a color that creates a real sense of depth, devoting more attention completely as white and black makes a perfect place for pictures of luxury goods or services such as luxury hotels. Men seem to respond particularly if this combination – perhaps because it also showed that for boys, black is a color with strong erotic connotations (combined with red and you're on a winner testerone-charged to attract the attention of men!)

The black is also by far the most common color, perfect in the press, although the contrast of the screen with white can sometimes seem harsh. A good tip is to consider the use of a gray place very dark. And colored text on a black background is rarely a good idea, except in small areas, like a black background diminishes readability and viewers get tired quickly.

Orange

With its combination of power being red, yellow, orange is a color that is clearly reminiscent of pleasure, warmth and pleasure. And like their constituents, the orange has a tonic effect on the oxygen in the growing brain and stimulates mental activity. This is an excellent choice for all energy-related products and vigor, as the teams sports services, adventure holidays, theme rides energy drinks.

(Do you read something like this before? Well, actually, orange may run very similar to red, but more importantly, without taking a little more aggressive.)

Of all colors, orange is also the best appetite stimulant. So good, in fact, you may notice a lot of it in case of a candy shelves near the bottom. Strategic thinking, because the ability to generate orange hunger often leads to impulse purchases.

However, orange, especially in bright hues, is also a color is perceived as lacking in prestige. Maybe it's because it means that visibility is often a factor in the motel signs, fast food and other "companies" Low cost low, but whatever the reason a color that has been associated with low-budget options and should not be widely used to give products of high quality message. (The reverse is also true, however, making it an excellent choice to show value for money, savings and discounts).

Purple

Mysterious, seductive, and certainly Regal, the purple color is relatively rare in nature. In the ancient world, rarity meant that it was very popular, and rare, expensive purple dyes were used exclusively by the nobility.

The association with wealth and prestige to this day remains, the purple, especially in dark tone, a perfect match for luxury items.

In fact, the association with the expenditure is so strong that can even be used to add a contact instant class products less expensive. For example, a bus company livery of purple, almost certainly perceived as more luxury with an orange. Risk here, however, is that consumer perceptions of price comparison may also increase accordingly – even if rates are identical.

Purple Secret

Purple also interesting hidden talents. It was noted, for example, that many women find that a color very erotic, which makes the female equivalent of the libido enhancement of black boys.

In fact, turns purple color be a very girly indeed – much more than pink, the usual suspects. It is a definite success in girls and adolescents, for instance, some studies claiming that nearly 75% rate their favorite color. Thus, while men seem fairly neutral Purple, if you are looking for a color that speaks directly to women, who may well be the choice.

Brown

What about boys? Well, if they tried to guess the most likely want to do things. Brown, with blue, is consistently voted a favorite color by the men. And why not? Strong, earthy, reliable, and may be missing the spice of bright primary, but that resonates with a sense of trust and reliability. If this is the kind Message to add to your marketing strategy, Brown is usually the right color for the front – especially, of course, if the product is specifically designed for men.

An interesting consequence of all this enthusiasm is the fact that Brown is often claimed to be very "credible" color, too. In other words, it is more likely to add credibility to an advertising message – an important consideration if the communication states that might seem extravagant.

Note that, if used widely Brown may also have a moderating effect indigestible. And whatever your marketing message is finally trying to convey, its main purpose is to stimulate visual interest and generate enough to attract immediate attention.

But even in that sense, Brown is very reliable: it is easily transformed in shades of light and dark red, without losing depth, and can also be mixed with vibrant colors – yellows, oranges for a much more optimistic. Therefore, the recommendations given here for brown spice accordingly.

Planning a listing for the well-made, resistant to wear, sports equipment, but for guys? Brown and a hint of red should only give the right message.

NOTES

* Although the images are generally more sensitive than blocks color planes, which are, of course, generally dominated by a particular color to strengthen and support an integrated plan.

* An example is the use of linens signify mourning in India and in many parts of Asia. This article focuses on color in Western culture context.

* Numerous studies have shown that levels top of coloring food or drinks are stronger suggests that taste identical items with less color. The assumptions about the correlation of taste Color can even cause errors to identify the taste, for example, a cherry-flavored soft purple and can be identified as the grape.

* The green color has long been a symbol of the environmental movement motivated, but it is only in recent years that this sense is common become the focus of media main global warming or other environmental problems.

* Interestingly, red, in this context does not appear to cause a "single answer" and also works well for the buttons, especially if a quick decision is necessary. Green, however, will always be perceived as one click of the least risky.

www.clickspiration.com

About the Author

With a background in advertising, copywriting, illustration and web design, Mike currently works freelance as an SEO consultant and web content writer.

His most recent project, clickspiration.com, is aimed at the online advertising and affiliate scheme publishing sector.

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